Nike sues Reebok over 'unauthorized' Tebow gear

Now that's unsportsmanlike conduct!

A trademark suit made public today charges Reebok with illegally cashing in on Tebowmania by peddling unauthorized Jets gear bearing the name of the team's new celebrity quarterback.

Nike, which signed Tim Tebow to an exclusive licensing deal in 2010, says Reebok did an end run around around that agreement to capitalize on the "vociferous demand for Tebow Jets products."

Reebok is allegedly "in the process of shipping large volumes of Tebow-identified apparel products" that are expected to hit stores this week.

"The opportunity to sell the first Tebow-identified Jets apparel is a unique and short-lived opportunity," Nike's suit says.

REUTERS

Tim Tebow after his first news conference as a Jet.

"It is unlikely that a consumer who purchases an unauthorized Tebow-identified NFL jersey or t-shirt from Reebok will purchase an authorized Tebow Jersey or t-shirt from Nike the following week."

The Manhattan federal court filing seeks a restraining order against Reebok so Nike can "fully realize the benefits of this unique period of demand."

The suit also demands the recall and destruction of "all unauthorized Tebow product" and unspecified damages for "misappropriation of rights of publicity" and unjust enrichment.

Reebok didn't immediately return a request for comment.

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Nypost.com